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It's so pretty and reassuring , that box with the green stars appearing on websites all over the internet. You might be tempted to use Trustpilot to boost your business. But what's behind the glam? Here are the viewpoints of both consumers and business owners. While Trustpilot asserts it does not manipulate reviews, businesses and users have noted ways in which the platform's system and policies result in a greater number of positive reviews shown, negative reviews downplayed